The leading thread in the program is the Enterprising Simulation Thesis (EST), a simulation game in which groups of students manage a company in a virtual environment. All important aspects of enterprising are covered, for example cost accounting, investment analysis, marketing management, human resources management, inventory management, intercultural management, communication etc. Moreover, as part of the EST, you also carry out a Marketing Promotion Project in which you conceive, design, and launch a new product in a virtual manner. Each group is assigned a product and is part of a company marketing team.
All theoretical courses are given in function of the EST. As such, you have the opportunity to put the knowledge gathered immediately into practice, and are able to experience its usefulness.